You work hard for every lead.
Don't lose them to voicemail.
Ten minutes to set up. After that, every call you miss comes back to you as a lead.
- A call you can't takeUp a ladder, under a sink, with a customer, or gone home.
- Toby answersIn your business's name, in seconds. Friendly, quick, and he never makes things up.
- The job lands on your phoneWho rang, what they need, and the answers to your usual questions.
- You ring back and win itReady, not cold. Mark it won and see what Toby's brought in.
What it does for your business
Fewer jobs lost to voicemail
Most people who reach voicemail ring the next number on Google. Toby picks up every call you miss, so they don't.
Ring back ready
Name, number, what they need and the answers to your trade's questions are waiting, so the call back is quick and sounds professional.
Evenings back
No more listening to voicemails at nine o'clock. The urgent ones are flagged first, and the rest wait for the morning.
See what it's worth
Mark jobs won or lost from the app or a WhatsApp reply, and see the money Toby's calls turned into.
Setting up
Four steps, about ten minutes, and you can try him before any real calls.
- 1
Tell him about your business
Paste your website and Toby reads your hours, services and prices in about 20 seconds. No website? Pick your trade and fill in the basics.
- 2
Hear him first
See exactly what a caller hears, and ring him yourself. Change anything he says and it applies from the next call.
- 3
Send him your missed calls
Keep your own number. Dial a short code once so the calls you don't answer go to Toby instead of voicemail. We show the code for your phone and network.
- 4
Get on with your day
Every call lands in your dashboard with a summary, and your phone buzzes. Ring back when you're ready, with everything in front of you.
After every call
- A summary and the next step"Boiler not firing, Leeds LS6. Wants someone tomorrow morning."
- The recording and the conversationListen back or read it as a chat, Toby on one side, your caller on the other.
- Ring back, text, or mark it wonOne tap from the call. Your customer list keeps track of where every job's got to.
He doesn't just take a message.
Pick one and watch it happen, on your customer's phone and yours.
Your customer
YouMy brakes are grinding. Can you have a look?
TobyCourse. What's the car, and when could you bring it in?
YouFord Focus. Thursday morning?
TobyLovely. I'll pass that to Dave and he'll text you.
Call ended
You
Texted to Dan
Your customer
YouMy car's died on the A61. Can anyone come out?
TobySorry to hear that. What's your name, and where are you?
YouJo, by the Tesco garage.
TobyGot that. Shall I try Dave for you now?
YouYes please.
Putting you through
You
Your customer
YouCan I book an MOT this week?
TobyDave has 11 or half two free on Thursday. Which suits?
YouHalf two, please.
TobyPopped that in for Dave to confirm. You'll get a text.
Call ended
You
Confirmed. Dan's been texted
Your customer
YouSomeone's reversed into my door.
TobySorry to hear that. Shall I text you a link to send Dave some photos?
YouYes please.
Call ended
You
Your customer
YouWhere are you exactly?
Toby14 Mill Lane, behind the Co-op. Want me to text it you?
YouGo on then.
Call ended
You
Toby texted him the address
Your customer
YouI rang about my Focus a couple of weeks back. The grinding's back.
TobyAh, not good. I'll tell Dave it's come back; he'll have your last call in front of him. Still best on this number?
YouYep.
You
Linked to his last call
Your customer
Call ended
You
Added to the call
Your customer
You
Marked won
Your customer
TobyHi, Milltown Motors, I'm Toby, Dave's AI assistant. We're closed, but I can take your details.
YouMy car won't start and I need it for work.
TobyI'll mark that urgent for Dave first thing.
You
Every lead lands on your WhatsApp. Reply to it and Toby texts your answer to the customer, from your business. Reply “won 180” and it's logged.
For calls that can't wait, Toby takes their details first, then rings your mobile. If you can't pick up, nothing's lost.
Toby offers your free times from Google Calendar and pencils the booking in. Nothing's booked until you tap Confirm, then the customer gets a text.
When seeing it would help, Toby texts the customer a link. Their photos land on the call, with a buzz on your phone.
If someone's coming in, Toby offers to text your address with a map pin, so they don't have to write it down.
When someone rings again, their new call joins the old one, so you see the whole story. Toby never reads out past calls to a caller: numbers can be faked.
If someone hangs up before Toby can help, they get a friendly text straight away, and their reply lands on the call.
Mark a job won in two taps, or reply “won” on WhatsApp. Your dashboard adds up what Toby's calls have brought in.
Toby takes the calls while you sleep. When you open, one message tells you who rang, who's urgent, and who to ring first.
A week has 168 hours.
A receptionist covers 37 and a half of them. Toby covers the lot.
Receptionist 0 hours
Toby 0 hours
Receptionist
£14.56 an hour
About £2,110 a month at minimum wage. Gone at half five, off on holidays.
vs
Toby
7p an hour
£49 a month. Nights, weekends, bank holidays, and every call when you're busy.
Receptionist: National Living Wage from April 2026 (£12.71), 37.5 hours, 5.6 weeks' holiday, 3% pension, before employer National Insurance.
Plugs into your tools.
Every lead goes straight to your calendar, CRM or booking system.
8,000+apps through Zapier
- CalendarsGoogle Calendar · Outlook
- CRMsHubSpot · Pipedrive · Salesforce
- Job softwareServiceM8 · Commusoft · Jobber
- Table bookingsresOS · Square
WhatsApp, texts and email built in. Calendar and Zapier on Pro. App names belong to their owners.
Honest about what he does
Toby will
- Answers in your business's name and says he's your AI assistant
- Answers questions from what you've told him: hours, prices, services, area
- Asks the questions you'd ask for your trade
- Takes booking requests for you to confirm
- Flags urgent calls and possible scams
- Brushes off sales calls politely
Toby won't
- Make up prices, times or promises
- Give advice or tell anyone something's safe
- Book anything without you confirming it
- Pretend to be a person
- Act as an emergency service
Every call answered, for less than one call a day.
Pick what you use now, and see what changes with Toby.
- A receptionist
- £2,000+ a month
- Toby, on Pro
- £89 a month, unlimited
| Standard voicemail | Human receptionist | Toby | What you gain | What you gain | |
|---|---|---|---|---|---|
| Cost for 100 calls a month | Free, but callers go elsewhere | £2,000+ | £89, unlimited calls | About the same: Costs more, but wins the jobs voicemail loses | Better with Toby: Save about £1,900 a month |
| Picks up | Never | When they're free | Straight away, every time | Better with Toby: Every caller talks to someone | Better with Toby: Never busy on another call |
| Hours | Always on, but most hang up | Office hours | 24/7, same price | Better with Toby: Callers stay on the line | Better with Toby: Nights, weekends and holidays covered |
| Several calls at once | No | One at a time | Yes, all of them | Better with Toby: Nobody gets an engaged tone | Better with Toby: Takes them all at once |
| Works with your systems | No | Types them in | Google Calendar, or 8,000+ apps via Zapier | Better with Toby: Bookings land where you work | About the same: Both get it into your diary |
| Follow-up | You ring back blind | When you're back | Alert in seconds, and a text to the caller | Better with Toby: You know who rang and why | Better with Toby: You hear even when you're out |
| Call recording | Messages only | No | Every call, with a transcript | Better with Toby: Every call, not just messages | Better with Toby: A record of every call |
| Contract | None | Employment contract | None, cancel any time | About the same: Both: no contract | Better with Toby: No employment contract |
| Payroll | None | Wages, holidays, sick pay | None | About the same: Neither needs staff | Better with Toby: No wages, holidays or sick pay |
Try him free for 14 days. Keep your own number, cancel any time.
Receptionist: full time at the National Living Wage, before NI and pension.