Pricing
Every plan answers unlimited calls. Pick the one with the follow-up you want. 14 days free, no contract.
Unlimited calls. No contract.
Want to hear him first? A number to ring Toby yourself is coming soon.
Starter
£49/month
Unlimited calls
- Learns your business from your website
- Lead by email and phone alert in seconds
- Recordings and transcripts
- Booking requests to confirm
- Remembers your regulars
Pro
£89/month
Unlimited calls
- Everything in Starter
- Texts callers: address and map pin, photo link
- Missed-call text-back
- Leads on WhatsApp: reply and Toby texts them
- Books into your Google Calendar
- Puts urgent calls through to you
- Your CRM via Zapier
Done for you
£179/month
Unlimited calls
- Everything in Pro
- We set Toby up for you
- We tune him on your real calls for 2 weeks
- Several numbers or locations
- Monthly check-in and priority support
No per-minute charges or overage bills. If you're regularly over 500 calls a month, we'll talk first.
Prices exclude VAT. UK business customers: no VAT is added, because the reverse charge applies (you account for it yourself, if you're VAT-registered).
Included on every plan
Every call, written up
before you're back.
When Toby takes a call, here's what you'll see on your computer and your phone.



- TodayWho to ring back, urgent first.
- Every callA summary, the recording and the whole conversation.
- On your phoneRing back in one tap, wherever you are.
Why unlimited?
Per-minute plans punish you for being busy, which is exactly when you need Toby. So there's nothing to count. Spam and wrong numbers are filtered and flagged, and never cost you a thing.
The free trial
14 days free on every plan. We take a card at the start so Toby can go live on your number, and nothing's charged until day 15. Cancel before then and you pay nothing.
Cancelling
Cancel from your account page in a couple of clicks. Toby stops answering at the end of the month you've paid for, and you can download or delete your calls.